It always used to be a problem to create ‘nice’ headlines with ‘proper’ artistic fonts – html just didn’t want to work that way.
Now though, with Google fonts and other ‘font replacement’ systems, it seems to be coming into the main stream at last.
See this page : http://www.weldonplant.co.uk/plate-compactors .. for a good example.
You are now able to use js and css to call a nice font that looks really good.
The only downside is that it is still difficult to create your own – you are still limited to those made avaiable – but it is a huge step forward.